A STUDY ON LEVEL OF CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING Abstract Online shopping is a form of electronic commerce which allows consumer to buy any types of goods or services by a seller over the internet. It is quick, easy and fastest growing segment of Indian economy. Buyers, today, have got more options to shop things hassle-free in the era of booming online shopping. Few years back internet shopping was not popular in India. But, today the scenario has changed and this kind of shopping has started registering its presence in the market. This study is taking place to identify the factors that may influence customer’s online shopping satisfaction. Generally, the success of online shopping essentially depends on the customer satisfaction during their purchase. Keywords: Customer Satisfaction, Online Shopping, influencing factors. Introduction The growth of internet has created the potential vision of E-Commerce. There is nothing new in this term only...