Safeguarding Consumer Rights—Lack of Awareness Hindering the Cause Absract Consumers face a lot of exploitation from manufacturers to retailers and service providers. So it becomes necessary to study about the awareness of their rights, need for consumer education and related redressal mechanisms. For this, a survey was conducted among 50 consumers of consumer products at Thiruvananthapuram city. The analysis of various variables like awareness level of consumers, right to be informed, redressal mechanism indicates that a majority of consumers are unaware of the present resources and mechanisms designed by the government for protecting the interest of consumers. . It may be concluded that lack of consumer education is the major reason for the unawareness of rights and their proper use. Key words Consumer awareness, consumer rights, redressal mechanism Introduction The Maharashtra State Consumer Commission has asked Coca Cola, one of the international fizzy drinks ...
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