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Total Quality Management: Contextualised Innovation in Service delivery of Local Government Institutions

Total Quality Management: Contextualised Innovation in Service delivery of Local Government Institutions
Abstract
The central and state governments were made a heap of efforts for good governance and to improve the quality of service delivery to citizen in particular. The modernization of Governance Programme (MGP), Right to Information Act, Citizen Charter, Right to Service bill, Social Audit, the proposed Right to Grievance Redressal Bill etc are some among them. But the efforts for effective service delivery are not yet fruitful because of a myriad of reasons. It is the duty of each and every government to create a flawless service delivery mechanism to provide services to citizen with maximum satisfaction. TQM is an innovative tool to achieve good governance through better service delivery in LSGIs if contextualized properly. The effort made in Cheruvannur- Nallalam GP underlines the fact, through the successful implementation of this management tool, airing the suitability. The GoI in her 12th Five Year Plan Guideline, suggest TQM for better service delivery. If we can apply the TQM elements like Citizen focus, Top management commitment, Involvement of Officials and people, Process approach, Systems approach to management, Continuous improvement, Fact-based decision making, and Mutually beneficial transferred institution relationship, the LSGIs can achieve good governance without much sprain.
Key words: Local Self Government Institutions, Total Quality Management, Quality Circles, Citizen Charter, Continuous improvement.

1.       Problem definition:
Democracy has meaning and relevance only if citizens are empowered to understand the systems of governance analyze them and challenge them and make them instruments of their development. There is no dearth of innovative ideas at the level of Central Government for empowering the citizens in relation to public service delivery. Total Quality Management (TQM) is a suggestive, intelligently conceived, participatively implemented and sustainably continued quality service delivery tool, is an excellent tool for the empowerment of citizens, Equity, inclusiveness, Rational, Efficiency, Effectiveness, Transparency, Accountability, Responsiveness, Grievance redressal, People centeredness and a potent instrument for good governance. Excellent practices in good governance are exchanged rapidly at global level and adapted innovatively and translated into central government plan guidelines. But the central policies fail in consummation if implementation at local levels is tardy.
2.    Significance of the study:
.  The priorities of 9th and 10th plan guidelines were relating to development sectors viz. agriculture and allied sectors, education, health and sanitation, development of Scheduled Castes and Scheduled Tribes, etc (Government of Kerala, 1997 & 2002).  But there have been a gradual shift towards good governance with the premise is that the effective performance of development sectors can be ensured only through improving governance. One of the priorities in the plan guideline for the 11th five year plan (2007-2012) is good governance (Government of Kerala, 2007).  The preparation of good governance plan is also made mandatory in the plan guideline.  The 12th plan guideline of central government suggests TQM as a tool for improving service delivery of Local Self Government Institutions (LSGIs) in India (Government of India, 2012). Implementation innovativeness is crucial for implementation viability. This deserves equal significance as innovations in policy framing. Just as good practices at macro level are globally adapted, good practices at local level can be gainfully picked up at global level and then locally contextualized. The importance of micro dynamics can be ignored only at the peril of jeopardizing citizen centeredness of governance and their holistic development through rightfully accessing government services. The experience of Cheruvannoor- nallalam[1] Grama Panchayat (GP) in Kerala, implemented TQM for her effective service delivery, the buzz word in corporate sector. This effort was appreciated by several agencies like, centre for good governance, Hydrabad, KILA, UNICEF and Ministry of Panchayati Raj Government of India (Rajan,J B,  2009). Thus, the confusion in connection with the applicability of the TQM, as a tool for improving the service delivery mechanism of LSGIs gone to vacuum. Hence an analysis about the activities of the GP to convert the dream into reality is a germane spot to think.
3. Background:
The concept of TQM was first introduced in manufacturing sector. Then it becomes an effective quality guaranteer in service sector and government sector. As a local government the LSGIs should ensure quality in service delivery to citizen. During the 10th Five Year Plan period the Government of Kerala (GoK)stated that government and its departments should provide services to citizens having some quality based on the principles like Equity, inclusiveness, Rational, Efficiency, Effectiveness, Transparency, Accountability, Responsiveness, Grievance redressal, and People centredness (G.O (P) No 260/2004/GAD dated 20/9/2004). The Prime Minister approved the outline of a “Performance Monitoring and Evaluation System (PMES) for government departments” vide PMO I.D. No. 1331721/PMO/2009-PoIdated 11.09.2009. Under PMES, each department is required to prepare a Result - Framework Document (RFD). A RFD provides a summary f the most important results that the department expects to achieve during the financial year (Government of Karnataka, 2010). Through TQM it is intended to empower the LSGIs to provide services with these principles and requirements.
4. Elements of TQM for better service delivery.
For better service delivery the LSGIs should create an environment which suits for TQM. To convert the existing grass root government to citizen friendly government following the principles of quality governance the following TQM elements should be implemented.
1.                   Citizen focus. As the cutting edge level government, the LSGIs should provide services with the expectation of citizens and therefore, should understand current and future citizen needs, should meet citizen requirements, and strive to exceed citizen expectations.
2.                   Top management commitment. Top Management establishes unity of purpose and gives direction to the panchayat’s activities. Their responsibility is to create an internal environment that can facilitate achievement of the panchayat’s objectives.
3.                   Involvement of Officials and people: This principle stresses that officials at all levels are the essence of a panchayat and they should be involved for the panchayat’s benefits.
4.                   Process approach. A desired result is achieved more efficiently when activities and related resources are managed as a process.
5.                   Systems approach to management. Identifying, understanding, and managing interrelated processes as a system contributes to the panchayat’s effectiveness and efficiency.
6.                   Continuous improvement. A permanent objective of the panchayat should be continuous improvement of its performance.
7.                   Fact-based decision making. Useful decisions are based on the analysis of data and information.
8.            Mutually beneficial transferred institution relationship. An panchayat and its transferred institutions  are interdependent and a mutually beneficial relationship enhances the ability of both to create value

5. Areas of concentration
 
The High Power Committee (HPC) on Government Performance chaired by the Cabinet Secretary decided that all RFDs should include citizen charter for bench marking, a quality management system for proper planning and implementation and Grievance Redress Mechanism for grievance handling (Government of Karnataka, 2010). These orders and initiatives are not properly functioning because of the absence of human factor. The implementation of TQM in the LSGIs should result in the following courses of action through organic process to improve the quality of service delivery.
  •  Citizen’s Charter: One of the mandatory documents to be published by the local government is Citizen’s Charter (Pauravakasa Rekha), which is a promise of the LSGI to deliver services in a time bound manner with the modus operandi.  Now the preparation of the Citizen’s Charter is for citizen’s charter sake, just to comply with the Government order to do so.  If the philosophy of TQM is initiated, the Charter can be prepared in an organic manner with the participation of the Staff and Elected Representatives.  The document should be discussed in the Village Assembly (Grama Sabha).  Copies of the Charter can be widely circulated and make available to all the transferred institutions of the LSGIs and the public at large with confidence.  Apart from that, the abstract of the contents of the Charter can also be displayed in front of the LSGIs office on cine board. The Karakulam GP and Nellanadu GP in Trivandurm District ( Suhrthkumar K, 2006 ) and the Cheruvannur - Nallalam GP in Kozhikode District were made a good effort by following a participative approach in this regard (  Rajan J B, 2009).
  • Display of Functional Map:  A functional map of personnel, showing their designations and responsibilities should be prepared and displayed.  The functional map preparation should be done through participatory process.  This ensures the ownership of staff in the process and made them more responsible. 
  • Open File Movement Register:  Opening of file movement register will helps to trace the current status of files, reasons for any delay, the responsible person for such delay, etc.  This can reduce the evils of bureaucracy and red-tapism.
  • Display of Office Attendance: The office attendance should be made public through display board.  Hence whoever approaches the LSGIs office will be able to know the details of attendance of the staff viz. present, leave, on other duty, etc.  This avoids the practice of ‘absentee-attendance’. The public can avoid the in the offing for officials in                front of LSGIs office.
  • Establishment of Officials’ Identity:    Name boards of administrative staff to the level of LD Clerks can be displayed on the table of the officer concerned.  This is a process of establishing and recognising their identity in this way helped to make them better aware of their identity and their duties and responsibilities.  
  • Open a Service Counter:  An active front office counter should be opened to ensure smooth service delivery.  The officer at the counter receives the applications from the clients and issues acknowledgement receipt showing the appointed date of delivering the service. The present front office counter fails to give services in time because of the absence of involvement of officials. If TQM is implemented the Quality Circle[2] handle this situation smoothly by involving all officials through teamwork.  
  • Fix Bench Marks: In order to improve service delivery, bench marks of various services should be fixed. This exercise must be done through participatory process.  In the monthly meetings, the performance of each functionary is to be assessed to measure his/her actual attainment with reference to the benchmarks. This bench marks should be the base for citizen charter and try to reduce the service delivery time period and ensure satisfaction of citizen.
  • Computerization of Records:  The records and files of many LSGIs are now keeping in a haphazard manner, resulting in difficulties in tracing the needed records.  The first step to resolve this pathetic situation by sorting out all the records, open a separate record room, and systematically arranging and indexing them.  Computerize the records, which will help in easy search and avoid the loss and deterioration of records. It also helps e-governance and virtual office set up and citizen can receive many of the services and certificates online. SOOCHIKA[3], is a file tracking system that can be effectively used by the LSGIs for better tracing of files and records.
  • Right To Information (RTI):  Creating an environment for easy access to information by complying with Section-4 of the RTI Act 2005 that makes proactive disclosure mandatory is another important step that can be initiated as part of TQM.  Updating and widely disseminating Citizen’s Charter, display of functional maps, making public the office attendance, installing name boards, etc are examples of proactive disclosure.  Record management, the pre-requisite for RTI, can ensure speedy disposal of RTI requests.  The provisions of RTI can be discussed in the Grama Sabha meetings.  The names of PIO, APIO, and Appellate Authority should be displayed in the LSGIs office. 
  • Office Arrangement:  The office arrangements of different LSGIs are in such that the   interface between the staff are curtailing and affecting smooth service delivery. The office should be rearranged in such a manner that to ensure the interface between the staff and also between the staff and clients.  Now it is arranged by opening a small hole like the ticket counter of a cinema theatre, or a part of ventilation opened for receiving applications to avoid the entry of citizen into the office. The face to face communication; doubt clearance, enquiry etc are not possible through this front office. The ambiance should be changed; the front office must be friendly office.
  • Accounts should keep up to Date:  The updating of the accounts of the LSGIs is the herculean task, but the introduction of SAANKYA[4]  may solve the problem.
  • Status of Arrangements for the public and Cleanliness:  Many of the office premises of GPs are dusty and unclean. The notice board looks like dumping yard of papers. The writing desk for public may be under the custody of middlemen who is filling application for the visitors of GP or filled with gum and wax. The chairs may be scattered, the drinking water pots are empty, pen with our ink, gum bottle with our gum etc are the present arrangement for the public. If TQM is implemented it is not a force but the involvement of GP officials in each and every decision making process create a feeling of be the owner of the activities and be proud of providing good service to citizen.  
  • Waiting Space for People:  Waiting space and seating must be provided to visitors in the LSGIs office. It should be keep in clean, safety and good drinking water should be available at any time, pen and other stationery should be in usable form. The writing desk should be clean and available to public.
  • Monthly Staff Meeting:  Monthly meeting of the staff can be convened to review their performance. Here the working of QC, neatness of office, status of facilities arranged for public, facilities arranged for staff and elected representatives should also be reviewed.
  • Meeting and Training Calendar:  The LSGIs should prepare a Meeting Calendar specifying the dates of monthly meetings of Steering Committee, Standing Committees, and LSGIs Council and the date, time and subjects of training.  As the meeting dates are pre-fixed, the members of these floras can keep the day free for the meeting. As the training times are pre-fixed, the officials can complete the work in advance.
  • Quality Circle: The quality circle should be formed, which will make arrangement for training, monitor the status of each and every job, make arrangements for completion of pending jobs, create unity and positive attitude in the LSGIs office, review and repot the status of arrangements made to the public etc. The QC should meet once in a week, and the tenure of convener can be fixed for two/three months. It will create a positive competition to do the work completely and effectively during the tenure of each convener. Proper recognition should be given to convener and officials for their better performance. The meeting of finance standing committee[5] should give specific time to the convener to present the report of QC and also fix responsibility of standing committee members to assist the QC.
6. Conclusion
As per Government Order (P) No. 189/95, LSGD dated 16/09/1995, the Government of Kerala (GoK) transferred 13 institutions to the Panchayats along with their movable and immovable properties and staff. The heads of many of these institutions are professionals like medical doctors, veterinary doctors and Agricultural degree holders. These government officers heading these offices have as their Departmental bosses at District level and State level. They draw their salary from these Departments and will have to report to their departmental bosses regarding technical matters. In Kerala, about 25-30% of Plan Funds of the State are transferred to the Panchayats and the planning for this amount can be done by the Panchayats along with the help of the officials of the transferred departments. Besides this the officers have to implement Departmental schemes as well as the schemes of the centrally sponsored schemes (of Central Government). Often the officers experience the dual control dilemma control by Panchayats and by the Department. The administrative control is with the Panchayats and the technical control is with the Departments. So many orders and directions are given by the GoI and GoK for the betterment of governance. If we can apply the TQM elements like Citizen focus, Top management commitment, Involvement of Officials and people, Process approach, Systems approach to management, Continuous improvement, Fact-based decision making, and Mutually beneficial transferred institution relationship the LSGIs can achieve good governance without much sprain. The efforts made in Cheruvannur-Nallalam GP for TQM assure the suitability of the corporate tool in local governance. The 12th five year plan guide line also suggests this tool for better service delivery. So we can say that TQM is an innovative tool if contextualized to suit the needs and aspirations of local governance to deliver effective service.

References

1.        Barrie G. Dale, 2007: Managing Quality, Quality and Reliability Engineering International.  
2.       Dr. John Pulparampil, 1999:  Managing quality of service: A Hand Book on TQM in Government, Institute of Management In Government, Thiruvananthapuram.
3.       Dr. Rajan J B,  2009: Total Quality Management in Local Governments, Kerala Calling, Trivandrum.
4.        Flynn, B.B., R.G. Schroeder and S. Sakakibara, 1994: A Framework for Quality Management Research and an   Associated Measurement Instrument. Journal of Operations Management, 11(4), 339-366.
5.       Government of   Kerala, 1997, and 2002:  State Planning Board, 9th ,  and 10th plan Guidelines.
6.       Government of  India , 2012:  Planning commission of India, 12th plan Guideline.
7.       Government of Karnataka , 2010:  Quality Management and preparation of citizen charter
8.       Government of Kerala , 2007:  11th plan guide of State Planning Board- line P 1
9.       Hayden W M., 1992:  Management’s Fatal Flaw:TQM Obstacle, Journal of Management in Engineering,
10.    Juran J M and Gryna F M, 1993: Quality planning and analysis: form product management through usages, New York: Mc Graw Hill book company.
11.    Kanji, Gopal. K and Mike Asher, 1996: 100 Methods of Total Quality Management, Sage Publishers, New Delhi.
12.    Ooman M A , 2009:  Report of the committee for the evaluation of decentralized planning and development
13.    Philips, Susan D, 2006: The Intersection of Governance and Citizenship in Canada: not Quite and Third Way (www. Dspace.cigilibrary.org, accessed on 15/03/13)
14.    Suhrth Kumar K, and Rajesh K, 2006: Samagra Pauravakasa Rekha- roopavum prayogavum, Grameena Padana Kendram ,  Karakulam
15.    World Bank, 2008:  “Project Implementation Manual (PIM)” World Bank’s Project for financing  PRI in Kerala for improving the service delivery, Washington -  Document of the World Bank p(iii)




[1] Is not existing as a GP now, but merged with Kozhikode municipal corporation
[2] Quality Circle is a small group of workers (4-10), organized within the same office  or workshop,  participate to improve their work, work procedures and QC on a “voluntary” basis
[3]  A software developed by the Information Kerala Mission (IKM) for LSGIs in Kerala for file tracking
[4]  Software developed by the Information Kerala Mission (IKM) for LSGIs in Kerala on Accrual Based Double Entry (ABDE) system of accounting. 80% of GPs in Kerala are now using this soft ware for their accounting purpose and expected to a totally computerized accounting state from 2013 onwards.
[5] Finance Standing Committee have the responsibility of Public Administration and charge of GP office, so the reporting of QC should be made in the meeting.

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